The television advert starts off with a romantic view of a
Mediterranean cityscape cutting to a very old record player, next we see a team of local craftsmen and women working in a glass blowing workshop.
This creates the setting, and communicates to the viewer, along with the accompanying music the many different languages that are being used to illustrate the creative process.
The main figure, in this case "Conan O'Brien" is depicted as a
unpredictable, sporadic character. Development and manipulation of signs are communicated using iconic, indexical & symbolic signs in the form or object e.g.(Applause sign).
The satirical concept that outlines the syntagmatic & paradigmatic relations between the signifier and the signified, are shown in this case when the Artist is finally pleased with his work and the craftsmanship that has gone into producing the object.
He then proceeds to test the (Applause sign), completing his parole whilst further communicating an iconic yet more subtle connotative meaning.